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American Idol 2011 Ratings and Record Sales

Posted by on December 29, 2010 at 2:23 PM EST

american idol ratingsAmerican Idol ratings always soar and record sales are usually top notch; will they plummet for the 2011 season?

American Idol is gearing up the machine to get back out there and dominate the ratings. They have potential issues to face including no longer having Simon Cowell and having Jennifer Lopez and Steven Tyler joining Randy Jackson as the judges. They also have the impending threat of Simon Cowell bringing X-Factor to the US, although that won’t be until the fall so it probably won’t affect this next season of Idol. But they are hopeful and confident that the show will still be huge.

While their ratings have dropped a little and the album sales of their winners and contestants in general have sunken badly in recent seasons, they did have a record setting moment recently. Season 9 winner Lee DeWyze was the first American Idol to have a writing credit on his first single. For that matter DeWyze has a writing credit on all but one song on his record.

This is a major change for the American Idol machine. Normally they have things planned out and set in stone. The final week of the show they debut “the single” and both finalist usually end up singing it. When the winner is crowned they normally then sing that song as their “victory” or “crowning” song and it is released by them as a debut single. Often the song is terrible, but it sells pretty well anyway. This time DeWyze, who is a songwriter himself, wrote his first single. While DeWyze’s record may not be selling very well this does show a bold new direction for the show and its contestants. Maybe they realize they need to find real artists and people that the audience can connect with and by getting people who can write songs they are taking a step in that direction.

It will be interesting to see how American Idol responds to the lackluster sales of DeWyze. Will this next season go back to the old formula of having them perform a song written for them and debuted on the show during the much watched finale, or will they let the artists be themselves and write/co-write their own songs? We will have to tune in to find out.



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