Harry Potter: Deathly Hallows Gets Tangled At Box Office!
Harry Potter and the Deathly Hallows gets Tangled at the box office.
Is Harry Potter losing his mojo? Harry Potter was knocked out of the top spot on in the box office this weekend by “Tangled”, the new Disney cartoon. “Tangled” brought in a sold $21.5 million dollars over the weekend which was enough to drop “Harry Potter and the Deathly Hallows: Part 1” down to the number two spot with its take of $16.7 million.
This doesn’t signal the death of Harry Potter as the movie has already eclipsed the $200 million mark at the US box office and taken in more than $600 million worldwide, but it does show that maybe Harry doesn’t have the drawing power he once had. It has only been two weeks since the film’s release and already it has fallen out of the top spot with some very tough competition from Johnny Depp and Angelina Jolie’s “The Tourist,” Natalie Portman’s Oscar buzzing “Black Swan” and Mark Wahlberg’s much hyped “The Fighter” all rolling out soon.
Perhaps more telling is that Harry Potter got beat by another kid’s movie. Sure, Potter has crossed over and appeals to adults and kids alike, but the books and movies were primarily aimed at the tween crowd. Part of the reason the movies do so well is because parents take their kids to see them. That another kid’s movie can do so well at the same time means that either Potter’s audience is getting older (which is very possible considering it has been nearly 10 years since the release of the first movie) or that parents are choosing one over the other.
My take is that the audience is aging with the movies. A kid who was 10 and in love with Harry Potter when the first movie came out, is now 20 and either needs no parent to see the movie or, perhaps, is no longer interested. They may also just be waiting for DVD or even illegally downloading it.
Maybe the most telling sign that Harry is not as powerful is simply the box office numbers. The first Harry Potter brought in $317 million in the US and $974 million worldwide. The last movie “Harry Potter and the Half-Blood Prince” brought in $301 million in the US and $933 million worldwide. The newest, “Harry Potter and the Deathly Hallows: Part 1” made $125 million it’s opening weekend. It has now reached the $227 million point. It has seen an enormous drop off at the box office since that initial massive weekend. If it wants to perform as well as the past movies it will need at least three more weekends where it does as well as it did this weekend. That will be hard to do with the holidays here and some intense box office competition.
Harry Potter hasn’t lost all of his mojo, but it looks like he may be slowing down in his old age.
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