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The Institute: Michael Bay Hires Rick Hack and Carey Taylor

Posted by on November 22, 2010 at 2:07 PM EST

the instituteThe Institute creates dedicated sales team to address the transforming advertising and brand business.

LOS ANGELES, CA  (November 22nd , 2010)  — With over 24+ combined years of advertising, marketing and media experience, Rick Hack and Carey Taylor have been hired by The Institute. Hack will be the Director of Broadcast Sales, and Taylor will represent the East Coast Marketing department. As a dedicated sales team, they will address broadcast and integrated sales efforts for the company. “Rick Hack and Carey Taylor bring a fresh perspective as the climate for advertising agencies and brand marketing continues to transform,” said Scott Gardenhour, Co-Founder of The Institute.

Rick Hack has a 14-year extensive history in the advertising, marketing, technology and entertainment space. Rick recently headed up entertainment for the CBS Altitude Group, where he negotiated over $25 million in revenue during his six plus years of service. Most notably, Rick incubated and delivered a multi-million dollar strategic relationship with Intel Corporation that spanned marketing, media, technology, distribution and investments for all divisions of CBS. In addition, he organized and co-produced CBS’ “LIVE from the Web Carpet” video webseries. This program provides in-depth coverage of movie and television premieres, such as the release of Michael Bay‘s “Transformers” as well as “The Bourne Ultimatum.” Rick’s experience in multi-platform creative marketing and sales is a natural fit for the newly adopted Institute capabilities.

Rick and Carey Taylor are strategic, innovative and service oriented. “Their depth of experience providing new creative solutions for agencies and brands makes them an ideal fit for The Institute,” said Gardenhour.

With 10+ years of industry experience, Carey’s unique and rich background includes collaborations with creative’s, brands, agencies, media and procurement. “Her open approach is refreshing, and is a huge contribution to her success while representing creative talent and spearheading numerous business development deals and projects within the creative community. Carey offers a singular perspective to her clients, including top-tier agencies such as IPG & Publicis, and provides them room to grow. Her gift for putting clients that are market forces together, in dynamic and innovative ways, makes her a high-value standout,” said Gardenhour.

No matter the length, format, or platform, The Institute is a transmedia company which produces innovative content across multiple platforms that engages audiences, connects with consumers, and drives brand growth.

The Institute was founded in 2001 by partners Michael Bay and Scott Gardenhour to produce the most entertaining feature films and commercials in the industry. Their extensive and award-winning experience has guided the company’s creation of effective marketing & multimedia productions for brand leaders such as Audi, Nike, Toyota, Mercedes-Benz, Visa, Sony, Hallmark, Burger King, Walmart, Toshiba, Chase Bank, LG, AT&T and more.

The Institute earned the coveted Emmy Award for “Required Reading,” a groundbreaking long-format commercial produced for Hallmark.

The Institute, where brand science meets great storytelling.   www.TheInstitute.TV



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