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Snoop Dogg’s Canned Booze Binge

Posted by on April 22, 2011 at 5:39 PM EST

snoop dogg blastSnoop Dogg’s latest booze venture, Blast by Colt 45 is under fire as people think it has too high of an alcohol content.

Snoop Dogg is no stranger to controversy. He openly admits that he smokes a lot of weed. He once stood trial for murder and his records have often glorified getting drunk, getting high and having a good time. Over the years Snoop Dogg has endorsed a lot of different products, but this new one called Blast by Colt 45 has the US government up in arms.

Blast is a fruit flavored malt liquor beverage that comes in a few different flavors and has very high alcohol content. Most beer has around 6% alcohol. Blast has 12%. Also blast comes in a large can that is 23.5 ounces. You might say it is a party in single can.

Fifteen different states have now come together to slam the drink as a “binge in a can.” They urged the company that makes it to either change it or take it off the shelf and claim it is targeted towards underage drinkers and that it, and Snoop Dogg, glamorizes binge drinking.  Their main concern is that because of the size of the can and the heavy alcohol content one can of Blast is the same as drinking an entire six pack of regular beer. The group is led by Illinois Attorney General Lisa Madigan who wrote to the Pabst Brewing Company (Blast’s manufacturer) urging them to lower the alcohol content of the drink. “A product like this only serves to glamorize alcohol abuse and promote binge drinking, threatening the safety of those consuming it.”

While the group has no formal plans to go after Blast on a legal front they are hoping the pressure encourages the company (and Snoop Dogg) to either lower the alcohol level of the drink or stop selling the drink all together.

There has been no official reply from Pabst yet. Somehow I have a feeling that the only thing that will bring about a change for this product is slow sales. All these attorney generals are doing is giving this product free publicity and bringing it to the attention of millions who likely never knew it existed. Every generation has a way of getting cheap drunk. When I was in my late teens and early 20’s it was fortified wine (which is still on the shelves). Now it is Snoop Dogg’s Blast and the next generation will have something altogether different. By going after it like this, all these states are doing is making people want to buy it.



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