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Groupon 2011: OpenX Upgrade, Google and Super Bowl XLV Ads

Posted by on February 8, 2011 at 12:22 PM EST

groupon 2011Groupon is getting a huge overhaul with the recent OpenX upgrade and is under extreme scrutiny for their Super Bowl XLV ads.

Groupon is probably one of the most popular online coupon sources available right now. The company recently ditched Google to sign on with the newly upgraded OpenX ad server. On top of that, they are under slight scrutiny for the recent Super Bowl commercial that aired this past Sunday. What does it all mean for the coupon company Groupon?

Well the whole Groupon ditching Google DoubleClick for OpenX is a major step forward for the company. The new and improved OpenX platform promises more efficiency and has already signed on Orange-France Telecom and Excite in addition to GroupOn. With the good news out of the way, let’s talk a little about the bad.

Sunday Groupon was one of the many companies that purchased an ad slot during the Super Bowl. Their PSA commercial starred actor Timothy Hutton and opened with information on the troubles in Tibet. Before the ad was over they turned it from being a downer to pointing out that even with the troubles, they still saved money using Groupon. Granted it was a little bit hard to follow but I don’t think there is any need to get all pissed off.  If this ad did anything, it was to raise awareness for the actual troubles in Tibet which I can guarantee most people had no clue about. I just really don’t understand what the big fuss is all about.

In addition to the Tibet ad, Groupon did two more PSA commercials which touched on saving the whales and the Brazilian rain forest. It’s the companies fault if there commercial didn’t make any sense and failed to advertise properly but there is no need to get in a hissy fit over the actual content used. What wasn’t mentioned either is that Groupon is collecting donations for each of the 3 causes in their Super Bowl ads and will be matching the contributions collected.



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