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Super Bowl 2011: Simon Cowell X-Factor Commercial

Posted by on February 8, 2011 at 10:16 AM EST

simon cowell x factorSimon Cowell airs his first X-Factor commercial during the Super Bowl.

Sunday during the 2011 Super Bowl XLV, Simon Cowell served notice to American Idol that he is on his way and he intends to crush them. Okay, the Super Bowl commercial didn’t say that, it really didn’t say much of anything. It did just say that Cowell and his show X-Factor are coming to the air this fall. But I have a feeling that Cowell wants nothing more than crush American Idol under his British heel and laugh manically as he does so.

X-Factor is a huge hit in the U.K. The premise for it is simple and similar to American Idol. Simon Cowell and his panel of judges go out and audition singers from the masses. They then narrow it down through a serious of competitions and eventually end up with a final group of about 12 contestants. From here it changes a little. The judges each mentor three contestants. They help them with song choices as well as putting together their performances. They do a lot more than just judge.

Yesterday, not 24 hours after having a prime ad spot in the Super Bowl, Cowell announced some of the details of the show. They are: You only have to be 12 years old to try out for the show, a US citizen and eligible to work full time. You can’t have a current music recording contract.  The initial auditions will be held in Seattle, Miami, Chicago, New York, Dallas and Los Angeles. You can sign up to compete in one of four categories: Young Guys, Young Girls, Older Singers and Vocal Groups. The winner of the show will receive a whopping $5 million dollar recording contract.

Some of the big differences are that they allow duos and groups, not just individual singers. The finalists actually put on bigger live shows that often include background dancers, custom sets and lights and during the voting the judges have a say in who is voted off the show. Essentially the audience votes for their favorites then the lowest two vote getters sing and the judges choose one to send home. That is how it works in the U.K. so I would assume it will be similar here.

Beyond Simon Cowell the other judges for the show have not been announced. Rumor has it that at least Cheryl Cole, who is a fellow judge on the U.K. version of the show, will join Cowell, but nothing is set in stone. They have also not announced the name of the person who will act as the host of the show.

X-Factor will air on Fox and I have a feeling it is going to be huge. American Idol better find some singers that can connect with the audience and pull in viewers or they may find themselves losing their status as the biggest show on TV.



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