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Arcade Fire Dethrones Eminem at No. 1 Spot on Billboards Album Chart

Posted by on August 12, 2010 at 1:59 PM EST

arcade fireArcade Fire dethrones Eminem at No. 1 spot on the Billboard’s Album charts.

The indie-rock band “Arcade Fire” has just released a brand new album entitled “The Suburbs.”

The band’s small independent record label, “Merge” made some sort of agreement with Amazon. Amazon offered a digital copy of the album “The Suburbs” for a low price of $3.99 with promotional code. This is a tremendous discount as compared to other online album retailers such as iTunes, which is selling the band’s new album for $9.99. Click now for the amazon link.

Whatever the agreement may have been between Amazon and Merge, it looks like it worked well for both “Arcade Fire” and the record label. “The Suburbs, which was released last week, sold 156,000 copies. A figure that was good enough to beat out Eminem’s “Recovery” album for the number 1 spot on Billboard’s album charts, which only sold 152,000.

While controversy spreads about the deal Merge had with Amazon, Laura Balance, (founder of Merge) had a few words to say about the success of “Arcade Fire’s” album. “Merge leveraged every marketing opportunity available to us to reach new fans. Is it wrong for me to want to point out that independent retail also did really well with this record? They made a significant contribution to making this record No. 1. Without them, Eminem would have had it.”

Well folks, there you have it, while Amazon played a big part in “Arcade Fire” reaching the No. 1 spot, retailers also contributed to the success of their album, “The Suburbs.”



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